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CICC to introduce Cameroon’s coffee to Italian markets

CICC to introduce Cameroon’s coffee to Italian markets
  • Comments   -   Saturday, 12 September 2015 03:12

(Business in Cameroon) - According to an official release dated September 11, 2015, the president of the Inter-professional council for cocoa and coffee (CICC) of Cameroon, Apollinaire Ngwé, will be leading from September 13 to September 19, 2015, which will be held in Trieste, Italy, a delegation of 20 Cameroonian coffee-roasters.

Cameroon’s inter-professional council for cocoa and coffee highlighted the goal of this trip, knowingly, “using the upcoming World Expo to build and strengthen business partnerships, so as to find new markets for Cameroon’s coffee.”

Additionally, the CICC emphasized that, the delegation going to Italy “plans on repeating the prowess from last June in France, whereby Cameroonian coffee-roasters won three out of five awards during the first edition of the International Contest of Locally roasted coffee, organized by the Agency for the Valorization of Agricultural Products (AVPA).

It should be reminded that Cameroon is one of the rare countries in the world to produce the Arabica and Robusta varieties of coffee. However, in spite of its reputation of having a delicious and aromatic coffee, the country’s local industry has been facing since the end of the 90s various challenges.

BRM

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