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Yaoundé - 22 July 2017 -
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Cameroonian SME, AfriRelay, wants to compete with giants in the African market by messaging

Cameroonian SME, AfriRelay, wants to compete with giants in the African market by messaging
  • Comments   -   Friday, 14 July 2017 06:23

(Business in Cameroon) - At 28 years, the young Cameroonian entrepreneur, Alvine Handou Choupo, has no hang ups. Through AfriRelay, an enterprise launched only 2 years ago, she aims to conquer some share in the African market in delivery of parcels. But, in the meantime, it is in Cameroon that she is preparing herself in this activity where there are already multinationals (DHL, UPS, Chronopost), local enterprises (Solex, Atex…), the Post Office, and practically all the travel agencies.

In order to position herself in this very competitive market, the sponsor of the young SME is counting on relying on the weaknesses of competitors such as the high tariffs of the multinationals, the loss of confidence in the Cameroonian Post, and the limited networks of local businesses and travel agencies operating in the delivery of parcels.

Also, the enterprise proposes, we learn, "a service of proximity thanks to 200 relay points disseminated in all the towns of Cameroon; the possibility of following the parcels throughout their delivery online; notifications in real time received by the sender and recipient via SMS and email at each stage of the delivery; and premade and prepaid packaging, available at all the relay points, with a view to standardising dispatches".

Through these offers that Alvine Handou and her team describe as innovative, but above all the competitive tariffs charged and the level of the extension of her network of partners throughout the country AfriRelay intends to entice "e-commerce companies, in order to allow them to reach clients in all the towns in Cameroon; as well as individuals, allowing them to send parcels to their loved ones and to receive them quickly and easily".

BRM

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