logoBC
Yaoundé - 28 March 2024 -
ICT

Afrimalin, the francophone Africa classified ads website, lands on the Cameroonian e-commerce market

Afrimalin, the francophone Africa classified ads website, lands on the Cameroonian e-commerce market
  • Comments   -   Thursday, 15 September 2016 17:06

(Business in Cameroon) - The Cameroonian e-commerce market gained a new operator this 15 September 2016, with the official launch of activities of Afrimalin in eight countries representing a total of 200 million inhabitants and 26 million internet users. These are Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Mali, Guinea, DRC and Senegal.

According to the official communiqué announcing the launch of this classified ads website in francophone Africa, this new player in the e-commerce sector on the African continent “offers a free tool to directly connect local sellers and buyers”.

Through Afrimalin, which is based in Conakry and Dakar, we learned, users can, “in a few clicks, sell or buy at affordable prices thousands of products: telephones, computers, televisions, cars, real estate properties, fashion, sports or beauty items, household items, etc. Another free service proposed by Afrimalin: access to job offers”.

“By 2025, internet’s contribution to the African GDP should be at 10%. Income linked to e-commerce should be in excess of 60 billion Euros per year. Francophone Africa represents a third of this market and has a very high potential. Afrimalin supports this extraordinary economic dynamic. Afrimalin wants to set the trends and be the leader in this market, through a new user experience rooted in the daily lives of the African people” insists Mamadou Niane, co-founder and Director of Operations at Afrimalin.

On the Cameroonian market, this new e-commerce platform, whose primary target is the 20-45 age group in the African middle class, as well as local SMEs ; will have to fight against well-known start-ups such as French Afrimarket, Cameroonian Kerawa, or Jumia, leader in the e-commerce sector in Africa, which claimed over 2 million purchases in Cameroon in 2 years.

BRM

eu-pledges-over-cfa12bn-for-entrepreneurship-and-electricity-access-support-in-cameroon
The EU agreed to disburse over CFA12 billion to support growth-driven projects in Cameroon. The two related deals were signed in Yaoundé on March 26...
central-africa-set-for-highest-economic-growth-in-a-decade-amid-inflation-concerns
Growth within the Cemac region is expected to peak at 3.6% this year, according to the estimates of Beac’s Monetary Policy Committee (MPC), which met on...
mtn-cameroon-sees-record-growth-with-cfa325-7bn-revenue-in-2023-amid-market-challenges
MTN Cameroon reported a robust revenue of CFA325.7 billion for 2023. According to data released on the Johannesburg Stock Exchange in South Africa, this...
cameroon-s-customs-enforces-air-cargo-regulations-threatens-fines-for-non-compliance
Edwin Fongod Nuvaga, the Director-General of Customs in Cameroon, has issued a reminder to airlines about their obligations to comply with standard...

Mags frontpage


Business in Cameroon n110: April 2022

Covid-19, war in Europe: Some Cameroonian firms will suffer


Albert Zeufack: “Today, the most important market is in Asia”


Investir au Cameroun n120: Avril 2022

Covid-19, guerre en Europe : des entreprises camerounaises vont souffrir


Albert Zeufack: « Le marché le plus important aujourd’hui, c’est l’Asie »