(Business in Cameroon) - Afrimalin, e-commerce platform, which launched its activities on 15 September in eight African countries, including Cameroon, announced via an official communiqué published this 14 October 2016 that “new recruitments are scheduled for Côte d’Ivoire, Cameroon and Benin”.
Indeed, this classified ads website in francophone Africa has just managed, in only three days, to raise 400,000 Euros (about FCfa 262 million), to “support the fast growth of Afrimalin”. In practical terms, we learned, the funds “raised will be allocated to the development of a new version of the website and a mobile application in 2017”.
This fundraising, according to the start-up, enabled “several investors of reference” to enter the capital of Afrimalin. These are for example “the Milchior family, owner of French group Etam, David Kalfon, who manages French investment fund Amaïka Asset Management, as well as financier Yannick Naud in London”.
“The speed with which we have concluded this round table, but also its amount and the investors who are joining us validate our model. This proves the confidence that the market has in our offer and our strategy”, indicates Mamadou Niane, co-founder and Operations Director at Afrimalin.
In one month of activity, we learned, this classified ads website has already had close to 100,000 visits. On its Facebook page, the start-up has over 140,000 members.
BRM