(Business in Cameroon) - The Cameroonian subsidiary of the South African mobile phone provider recently signed a partnership agreement with the Manchester City Football Club (Manchester City FC), the English champion.
The agreement which is a part of the new Yep programme will enable the mobile phone operator to use the image of the English club for its promotional campaigns.
With this partnership, “we can use Manchester City players in our campaigns or promotional activities that we wish to conduct; we can have our clients experience being in Manchester City in England. Lastly, we will have mobile content. Once subscribed, MTN customers will be able to receive alerts on goals, and both audio and video content on the club,” explains Bouba Kaélé, Sponsorship and Event Manager at MTN Cameroon.
Tom Glick, Chief Business Officer at Manchester City, indicated that, in return, the partnership provides the British Club with “a wonderful opportunity to develop strong ties to the Cameroonian people who are knowledgeable and passionate about football. We are delighted to be collaborating with MTN Cameroon, a strategic partner in Africa that is known for its innovative, simple and accessible communication solutions which have made it a telecommunications leader in Africa.”