logoBC
Yaoundé - 28 March 2024 -
Telecom

MTN Cameroon signs partnership with Manchester City FC

MTN Cameroon signs partnership with Manchester City FC
  • Comments   -   Tuesday, 09 September 2014 18:12

(Business in Cameroon) - The Cameroonian subsidiary of the South African mobile phone provider recently signed a partnership agreement with the Manchester City Football Club (Manchester City FC), the English champion.

The agreement which is a part of the new Yep programme will enable the mobile phone operator to use the image of the English club for its promotional campaigns.

With this partnership, “we can use Manchester City players in our campaigns or promotional activities that we wish to conduct; we can have our clients experience being in Manchester City in England. Lastly, we will have mobile content. Once subscribed, MTN customers will be able to receive alerts on goals, and both audio and video content on the club,” explains Bouba Kaélé, Sponsorship and Event Manager at MTN Cameroon.

Tom Glick, Chief Business Officer at Manchester City, indicated that, in return, the partnership provides the British Club with “a wonderful opportunity to develop strong ties to the Cameroonian people who are knowledgeable and passionate about football. We are delighted to be collaborating with MTN Cameroon, a strategic partner in Africa that is known for its innovative, simple and accessible communication solutions which have made it a telecommunications leader in Africa.”

eu-pledges-over-cfa12bn-for-entrepreneurship-and-electricity-access-support-in-cameroon
The EU agreed to disburse over CFA12 billion to support growth-driven projects in Cameroon. The two related deals were signed in Yaoundé on March 26...
central-africa-set-for-highest-economic-growth-in-a-decade-amid-inflation-concerns
Growth within the Cemac region is expected to peak at 3.6% this year, according to the estimates of Beac’s Monetary Policy Committee (MPC), which met on...
mtn-cameroon-sees-record-growth-with-cfa325-7bn-revenue-in-2023-amid-market-challenges
MTN Cameroon reported a robust revenue of CFA325.7 billion for 2023. According to data released on the Johannesburg Stock Exchange in South Africa, this...
cameroon-s-customs-enforces-air-cargo-regulations-threatens-fines-for-non-compliance
Edwin Fongod Nuvaga, the Director-General of Customs in Cameroon, has issued a reminder to airlines about their obligations to comply with standard...

Mags frontpage


Business in Cameroon n110: April 2022

Covid-19, war in Europe: Some Cameroonian firms will suffer


Albert Zeufack: “Today, the most important market is in Asia”


Investir au Cameroun n120: Avril 2022

Covid-19, guerre en Europe : des entreprises camerounaises vont souffrir


Albert Zeufack: « Le marché le plus important aujourd’hui, c’est l’Asie »