Yaoundé - 25 May 2020 -

Cameroon : British Diageo provides over XAF2.5 bln revenue to sorghum producers yearly

Cameroon :  British Diageo provides over XAF2.5 bln revenue to sorghum producers yearly
  • Comments   -   Wednesday, 04 March 2020 13:27

(Business in Cameroon) - Through its local subsidiary Guinness Cameroon, the British brewery group Diageo purchases more than XAF2.5 billion worth of sorghum from farmers every year.

According to information revealed during the launch of the celebration of the 50th year presence of this group in Cameroon, the sorghum is bought from 4,500 small farmers in the North and Far North regions of the country, with which Guinness Cameroon is in partnership.

Indeed, Guinness Cameroon is one of the first agro-industrial units to have made a commitment to the Cameroonian government to reduce the importation of the raw materials it uses for production.

This commitment falls within the framework of the agriculture development programme PIDMA funded to the tune of XAF50 billion by the World Bank. This government programme is aimed at boosting the production of crops like cassava and sorghum and supply local agribusinesses.

Supply chain

With PIDMA fundings, sorghum producers’ cooperatives such as Cropsec and Sococcen are able to supply sorghum to Guinness Cameroon with which they entered into a supply partnership. The sorghum they supply has substituted imported malt in the brewery group’s production.

Currently, thanks to the sorghum supply chain set up by Guinness Cameroon, around 6,000 people earn their living directly or indirectly in the country, official sources reveal.

Better still, in the framework of that supply partnership, a sorghum storage and shelling unit was built in the northern part of the country.

The unit, which cost XAF633 million, was officially inaugurated on 10 January 2020, in the Northern Region by Cameroon's Minister of Agriculture and Rural Development, Gabriel Mbairobe.

Brice R. Mbodiam

Medicis Sarl plans to invest XAF5.7 billion for the construction of a haemodialysis centre in Cameroon. To encourage and facilitate the realization of...
On 18 May 2020, the Cameroonian government finally signed a contract for the construction of the country's first 14 electronic toll booths with the...
The Bank of Central African States (Beac) recently published a study titled: “Publication des conditions tarifaires par les banques au Cameroun :...
In 2019, Cameroon generated XAF36.59 billion (+24.32%) of transit revenues on the Chad-Cameroon pipeline, according to figures recently published by the...

Mags frontpage

Business in Cameroon n87: May 2020

Roads, dams, fiber optics, markets... Cameroon’s big projects toward integration

«Central Africa is facing enormous challenges» - AfDB

Investir au Cameroun n97 Mai 2020

Routes, barrages, fibre optique, marchés… Les grands chantiers camerounais de l’intégration

« L’Afrique centrale est confrontée à d’énormes défis » (BAD)