(Business in Cameroon) - On September 25, 2019, in Cameroon, the Interprofessional Organization for Cofee and Cocoa, organized a local coffee tasting session at the independence square in Yaoundé.
Formerly organized at the public square of the trade ministry, these sessions will henceforth take place at the independence square, which is better located and well-known. The tasting sessions will take place on the last Wednesday of each month.
According to Aristide Lottin, his company (local coffee roaster Maison du café) emptied three expresso machines, serving 160 mugs at the square while at the former site, they barely used two expresso machines per tasting session.
Apart from Maison du café, Torrecam, Uccao, and NCC were also satisfied with the numerous contacts initiated during the September 25 tasting with potential clients.
“We want to value the local know-how. This is why our brand is named ‘le Café de Foumban.’ It is most demanded abroad. We want it to also be known and consumed within the country,” said Aristide Lottin.
“These tasting sessions are good initiatives that will let local consumers discover our products. Today [September 25, 2019], many of them established contacts for purchases,” Michael Nana from coffee roaster NCC indicated.