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MTN Cameroon realigns its sponsoring contract with Cameroon’s football league

MTN Cameroon realigns its sponsoring contract with Cameroon’s football league
  • Comments   -   Thursday, 24 May 2018 13:50

(Business in Cameroon) - After one year of executing its new sponsorship contract with the Cameroonian professional football league (Ligue Professionnelle de football du Cameroun-Lpfc), MTN Cameroon, leader of the country’s telecommunication market has revised the contract. Let’s note that in January 2013, the operator stopped sponsoring Lpfc after ten years of sponsoring (2002-2012).

Even though the two partners did not communicate on whether the re-alignment would impact the CFA1 billion MTN Cameroon was supposed to invest in the framework of that contract, they confirmed that it will expire in 2019 as planned initially. They further maintained that the first league and second league would remain “MTN Elite One and MTN Elite Two”.

Let’s remind that in June-December 2017, the telecommunication operator lost 2.4 million subscribers. This drastic decrease of its subscribers (the most important since it was established in Cameroon) affected its performance in 2017. This could lead the top management to reassess its expenses.

BRM

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