(Business in Cameroon) - Young 23 year-old Cameroonian, Alain Nteff, has just been awarded the Young African Company Award at the New York Forum Africa (NYFA) which took place in Libreville, the Gabonese capital from August 28-30, 2015. Thanks to this distinction, Alain Nteff will receive 50,000 euros, which is approximately 32.7 million FCFA to develop his GiftedMom project, which he revealed to the world in 2014.

Indeed, that year, the young Cameroonian IT Engineer was one of the recipients of the Anzisha Award, an international competition which distinguishes young Africans under the age of 22 who have developed and implemented innovative solutions to address social challenges or who have created very prosperous businesses within their communities.

Named GiftedMom, Alain Nteff’s creation is an application through which SMS messages are sent to pregnant women in rural communities in order to remind them of the dates for their prenatal appointments at hospital. Thanks to this service, the number of deaths after childbirth have decreased considerably in areas where the project has been implemented.

The Anzisha Award enabled the young businessman with the GiftedMom start-up to participate in the World Economic Forum (WEF) in 2014. This event is a mecca for businesses around the world. At this event, he was able to partner with Nestlé, which is the start-up’s premiere client. To win his most recent award at the 2015 NYFA in Libreville, Alain Nteff had to set himself apart from the other 170 candidates.