logoBC
Yaoundé - 21 January 2022 -
Companies

Emmanuel de Tailly replaces Francis Batista as General Director of Brasseries du Cameroun

Emmanuel de Tailly replaces Francis Batista as General Director of Brasseries du Cameroun
  • Comments   -   Saturday, 10 December 2016 01:51

A Board meeting held by Société Anonyme des Brasseries du Cameroun (SABC) on 7 December 2016 in Paris resulted in the appointment of Emmanuel de Tailly as General Director of this company. He replaces Francis Batista who, in 2013, succeeded to Cameroonian André Siaka as head of this subsidiary of the French group Castel.

Emmanuel de Tailly, who was before his appointment Regional Director, Indian Ocean for the Castel group and deputy CEO of Brasseries Star, in Madagascar, will officially take function as the boss of the leading company in the brewery market in Cameroon in January 2017, we officially learned. The newly promoted director will return to a country he stayed in between 2000 and 2003, when he was Regional Director, Central Africa for Maersk.

The new General Director of Brasseries du Cameron has 12 years of experience in total with the Castel group. He was successively General Director of Brasseries du Tchad, Togo and RDC.

Emmanuel de Tailly becomes head of a company which officially controlled 78% of the beer market in Cameroon in 2015 (against 14.4% for Guinness and 7.2% for UCB), with 510.43 million litres sold, in decrease by 5.7% compared to the previous year.

At the same time, Guinness Cameroun's sales volumes increased by 12%, at 94.3 million litres; against an increase of 8.6% in sales for UCB over the same period.

BRM

cameroon-to-disburse-xaf3-7-bln-to-settle-part-of-pamol-plantations-salary-arrears-and-social-debts
The government plans to release XAF3.7 billion to help state-owned company Pamol Plantations Plc settle part of the debt it owes employees.  Indeed,...
cameroon-new-agribusiness-firm-cfc-increases-capital-4-folds-to-xaf10-bln
On January 12, 2022, Compagnie fermière camerounaise (CFC), the new subsidiary inaugurated (on November 5, 2021) by leading brewing group SABC increased...
promote-2022-afriland-first-bank-commits-to-sponsoring-20-smes
On January 19, 2022, Inter-progress Foundation, the organizer of the Yaoundé́ International Exhibition for SMEs and Partnership (PROMOTE), signed a...
sabc-group-inaugurates-new-research-and-development-laboratory
Société Anonyme des brasseries du Cameroun (SABC), a subsidiary of the French group Castel, inaugurated its new research and development laboratory in...

Mags frontpage


Business in Cameroon n106-107: December 2021-January 2022

Nine projects and innovations that demonstrate Cameroonians’ genius


This is how Gozem plans to revolutionize the transport sector in Cameroon


Investir au Cameroun n116-117: Decembre 2021-Janvier 2022

La preuve par 9 du génie camerounais


Comment Gozem veut révolutionner le transport urbain au Cameroun