(Business in Cameroon) - The Cameroonian subsidiary of the South African telecommunications company MTN International, announced on 21 march 2016 during a press conference in the Cameroonian capital, that it has entered into a partnership with footballer Samuel Eto'o, who thus became MTN Cameroun's ambassador.
This partnership between Eto'o and MTN proves that the Antalyaspor, Turkey player is still very much in demand with some advertisers, despite the ongoing issues involving him. Indeed, the ex-captain of the national football team of Cameroon, fallen from grace after the last world cup in Brazil, is the main character of a tell-all book just published by his former mistress, Nathalie Koa, who revealed some unsavoury exploits by the four-times winner of the Ballon d'Or outside of football stadiums.
Samuel Eto'o, who is at the centre of legal proceedings in France as well as Cameroon following his breakup with Nathalie Koa, thus joins the MTN brand after having been for some years the face of its main competitor, telecommunications operator Orange Cameroun.
BRM