Yaoundé - 15 August 2022 -

Cameroonian brewer SABC stops collaboration with Coca-Cola

Cameroonian brewer SABC stops collaboration with Coca-Cola
  • Comments   -   Monday, 30 May 2022 13:19

(Business in Cameroon) - Cameroonian brewing company SABC announced in a May 27 statement it has officially terminated its partnership with Coca-Cola. The local subsidiary of the Castel Group will no longer produce or market drinks of the Coca-Cola brand from July 1, 2022.

"After 59 years, the partnership between SABC and The Coca Cola Company ends by mutual agreement," the statement reads. The measure applies to all the African subsidiaries of the Castel group. As a reminder, the SABC launched a new soft drink a few months ago which is named "World Cola".

The new product “was launched for people who do not have a high purchasing power, but still want to consume Cola. It is an alternative to a premium product such as Coca-Cola,” the company said.


Recent fluctuations between the euro and the U.S. dollar have increased Cameroon's debt by CFA420 billion (+11.2%) between June 2021 and June 2022. Data...
Guinean Bange Bank is preparing its listing on the regional stock exchange Bvmac. Louis Banga, MD of the stock market, met on August 9 in this regard with...
The Bank of Central African States Beac forecasts the brewing industry in Cameroon to experience a sharp decline in Q3 2022. In its bulletin, the...
The Cameroonian government announced it will approve CFA780 billion in fuel subsidy to keep pump prices unchanged in this harsh period marked by rising...

Mags frontpage

Business in Cameroon n110: April 2022

Covid-19, war in Europe: Some Cameroonian firms will suffer

Albert Zeufack: “Today, the most important market is in Asia”

Investir au Cameroun n120: Avril 2022

Covid-19, guerre en Europe : des entreprises camerounaises vont souffrir

Albert Zeufack: « Le marché le plus important aujourd’hui, c’est l’Asie »