(Business in Cameroon) - The Nigerian industrial giant Dangote informs that it sold 0.31 million tons of cement in Cameroon during the second quarter of 2018 while during the first quarter, it sold 0.33 million tons. This makes a total of 0.64 million tons sold during the first semester of this year and an increase of about 2.6% compared to the volume sold during the same period in 2017.
According to Dangote group, this increase in sales is due to many factors. They are namely, the brand’s reputation, an improvement of sales and marketing strategies as well as the relationship with key distributors. The group also developed its visibility thanks to trade shows, sponsoring, advertisements and a better analysis of clients’ needs.
The company also explained that it improved trucks’ performance in the packaging line and set performance targets for the drivers of its fleet of delivery trucks. Dangote cement estimates that its market share during Q2, 2018 was 41% down by 3% compared to the 44% in Q1, 2018.
In Cameroon, the demand for cement was 1.5 million tons during Q1, 2018. This market was mainly driven by a rise of housings (due to better access to funding) and infrastructures such as new stadiums, hotels, and hospitals in the framework of AFCON2019. There was also an increase of investments in road infrastructures.