(Business in Cameroon) - In 2016, Cameroonian companies met 14.4% of their turnover through orders received via the Internet, the National Statistics Institute (INS) revealed in a recent report. “Revenues (taxes excluded) generated through orders received via a website or an application, represent 14.4% of companies’ overall turnover,” the institute said.
In Cameroon, Internet seems to be a major development instrument within the corporate world. According to the INS survey, 9 companies out of 10 (92.3% of survey sample) have an Internet connection. This helps the companies expand activities through websites and digital applications, making it possible to receive orders via the Internet to boost revenues.
However, though enjoying benefits offered by websites and apps in customer relations, companies still prefer to use traditional ways in their commercial relations with suppliers. “Less than one in five companies (16.5%) reported they ordered goods or services via a website in 2016”, INS mentioned.