logoBC
Yaoundé - 27 July 2021 -
Public management

CEMAC: SPAR eyes Chad, Congo, and CAR retail markets with its Bertoua store

CEMAC: SPAR eyes Chad, Congo, and CAR retail markets with its Bertoua store
  • Comments   -   Wednesday, 07 April 2021 14:38

(Business in Cameroon) - In collaboration with Dutch multinational franchise SPAR, L’Atrium plans to open a SPAR store in Bertoua, by June 2022. An agreement was signed in that regard with the Bertoua city council last April 1, 2021.

According to Rakesh Panjabi, co-owner of L’Atrium group, the XAF1.5 billion investment will help provide modern retail infrastructure to Bertoua, capital of East Cameroon, and serve some neighboring countries.

"Strategically, Bertoua will serve Bangui, in the Central African Republic, northern Congo, and also Chad. It is a good opportunity for our brand to serve all those regions," Rakesh Panjabi explains.

SPAR international is mainly a food product retail group. Its stores are usually franchised to a partner, which manages supplies. In Cameroon, SPAR is partnered with L’Atrium S.A, a joint venture formed by Dee-lite Sarl and Arno group (two retail groups well known in the Cameroonian market).  

The expansion plan initiated by SPAR and L’Atrium in Cameroon will help boost competition in the country’s retail sector where French retail groups Carrefour and Casino, as well as local operators like Santa Lucia, Dovv, Niki, are already competing.

Brice R. Mbodiam

public-finance-cameroon-organizes-its-first-ever-mid-term-budget-execution-conference
On July 21, 2021, in Yaoundé, the Ministry of Finance organized a budget conference to review the execution of the 2021 budget. This conference aims to...
cameroon-to-organize-an-investors-roundtable-in-sep-2021-to-fund-the-construction-of-291-km-of-railroad
Cameroon is currently planning an investors roundtable to source financing for the construction of chemin de fer Edéa-Kribi-Campo (184.5 Km), and...
cameroon-moves-to-relaunch-the-construction-of-55-steel-bridges-in-the-10-regions
Minister of Public Works (MINTP) Emmanuel Nganou Djoumessi (photo) presided, on July 21, 2021, a videoconference aimed at reviving the project of building...
swiss-perfume-company-firmenich-commits-to-sharing-profit-generated-from-cameroonian-genetic-resources
The Swiss perfume and taste company will soon launch research works for the exploitation and commercialization of two plants located in Pimbo, Sanaga...

Mags frontpage


Business in Cameroon n101: July-August 2021

The UK makes strategic moves in Cameroon


Alamine Ousmane Mey: “8% yearly growth over 10 years is a realistic target


Investir au Cameroun n111: Juillet - Août 2021

La Grande Bretagne avance ses pions au Cameroun


Alamine Ousmane Mey : « 8% de croissance annuelle sur 10 ans est un objectif tout à fait réaliste »