Yaoundé - 21 March 2023 -
Public management

CEMAC: SPAR eyes Chad, Congo, and CAR retail markets with its Bertoua store

CEMAC: SPAR eyes Chad, Congo, and CAR retail markets with its Bertoua store
  • Comments   -   Wednesday, 07 April 2021 14:38

(Business in Cameroon) - In collaboration with Dutch multinational franchise SPAR, L’Atrium plans to open a SPAR store in Bertoua, by June 2022. An agreement was signed in that regard with the Bertoua city council last April 1, 2021.

According to Rakesh Panjabi, co-owner of L’Atrium group, the XAF1.5 billion investment will help provide modern retail infrastructure to Bertoua, capital of East Cameroon, and serve some neighboring countries.

"Strategically, Bertoua will serve Bangui, in the Central African Republic, northern Congo, and also Chad. It is a good opportunity for our brand to serve all those regions," Rakesh Panjabi explains.

SPAR international is mainly a food product retail group. Its stores are usually franchised to a partner, which manages supplies. In Cameroon, SPAR is partnered with L’Atrium S.A, a joint venture formed by Dee-lite Sarl and Arno group (two retail groups well known in the Cameroonian market).  

The expansion plan initiated by SPAR and L’Atrium in Cameroon will help boost competition in the country’s retail sector where French retail groups Carrefour and Casino, as well as local operators like Santa Lucia, Dovv, Niki, are already competing.

Brice R. Mbodiam

The President of the Central African Republic, Faustin Archange Touadéra, has pledged to respect the rules governing the financial environment of the...
During their latest meeting last March 17 in Yaoundé, the Cemac Heads of State decided on a gradual revision of the monetary cooperation framework with...
The volume of bank credit received by large companies in the Cemac region dropped by 18.2% year-on-year in the third quarter of 2022, official Beac data...
The Cameroonian Hygiene and Health Company (Hysacam) explained, in a statement published this week, the reasons behind the recent disruptions in its waste...

Mags frontpage

Business in Cameroon n110: April 2022

Covid-19, war in Europe: Some Cameroonian firms will suffer

Albert Zeufack: “Today, the most important market is in Asia”

Investir au Cameroun n120: Avril 2022

Covid-19, guerre en Europe : des entreprises camerounaises vont souffrir

Albert Zeufack: « Le marché le plus important aujourd’hui, c’est l’Asie »