(Business in Cameroon) - After telecom operator MTN Cameroon quit, the president of the Cameroon Professional Football League (LFPC), Pierre Semengue (photo), announced the arrival of Chinese Boom Lign as the new sponsor of the country professional football league.
“Other sponsors are knocking on the League's door. In particular, there is the Chinese company Boom Lign, which assembles vehicles in Kribi. It plans to invest XAF1.8 billion, of which XAF810 million will be available at the end of this month [January 2019],” said Mr. Semengue in an interview published January 23 in Cameroon Tribune.
Apart from the Chinese company whose activities in the seaside city of Kribi have been awaiting launch in recent years, Mr. Semengue said that another company involved in sports betting, once established, could contribute XAF800 million.
“We are also expecting small-size companies to grant us XAF10 million or XAF20 million, here and there. All this will benefit the League's budget,” he added.
On May 11, 2017, MTN Cameroon committed to fund the LFPC over a period of 3 years, investing XAF1 billion each year. This contract has been terminated and LFPC expects a severance pay of XAF210 million from its former sponsor.
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