Yaoundé - 13 April 2024 -

Carrefour partners with Jumia for e-marketing in Cameroon

Carrefour partners with Jumia for e-marketing in Cameroon
  • Comments   -   Wednesday, 28 November 2018 12:34

(Business in Cameroon) - Adialea, a joint venture between Cfao and the mass-market retailer Carrefour, announced November 26 it is partnering with Jumia, Africa's largest E-commerce player, to ensure the online distribution of its products in Cameroon, Côte d'Ivoire and Senegal.

“Carrefour brand products are highly appreciated by consumers in our various Carrefour or Carrefour Market outlets in Abidjan and Douala. Today, we are pleased to offer a new distribution channel to our customers and benefit from the development of e-commerce in Africa,” commented Jean-Christophe Brindeau, CEO of Cfao Retail. 

The new agreement will see the distribution of Carrefour products via Jumia platform starting in 2019, according to an official statement.

For the time being, Carrefour has only one outlet in Douala, the Cameroonian economic capital, and aims to open a second space in Yaoundé the capital.


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