(Business in Cameroon) - Express Union, the leader of the Cameroonian remittance market which, after devouring Cameroon, has turned to the sub-region and the European diaspora, has just had the National Competition Council (CNC) decision to impose a fine of over 600 million FCfa overturned.
Express Union was dragged before the National Council on Competition based at the Ministry of Trade, by Express Exchange, a competitor, which accused the domestic remittance market leader of “abusing its dominant position and being anti-competitive with Emi Money,” another remittance operator that has recently arrived on the market. But the decision made in relation to the CNC’s commercial litigation, in favour of Express Exchange, was reported by the Yaoundé District Court on June 30, 2014, in a release.
However, one can continue to observe that, while no confusion is possible with the Express Union brand, it is difficult for undiscerning customers not to confuse the Express Exchange and Emi Money brands. They not only have the same graphics and colours, but the Emi Money decided to only place its branches right next door to those of Express Exchange.
This was enough reason for Express Exchange, which has also spoken out against the partnership between Emi Money and Express Union, as it sees the interference of the remittance leader behind Emi Money. Some authorised sources readily present Emi Money as being the creation of Express Union, basically aiming to halt Express Exchange’s squeezing onto the remittance market in Cameroon with its prices being right below those used thus far by the market leader.