(Business in Cameroon) - Cameroonian start-up GiftedMom, developer of the app with the same name, has just received the prize for the best health app from the Commonwealth Telecommunications Organisation (CTO), rewarding an innovative initiative integrating ICT in the development of the health sector. This prize was received on 12 September 2016 in Fiji by Dr Agbor Ashu, Health Director at GiftedMom.

Co-founded by the computer engineer Alain Ntegf, GiftedMom is an application that allows communication by SMS with networks of pregnant women, to remind them about their hospital prenatal consultations and provides them with advice during the delivery period.

Thanks to this service, which enabled the start-up to pick up the first Total Cameroon Startupper 2016 prize, the number of deaths post delivery has considerably declined in the areas where the project is implemented. At the same time, partner health centres have seen the rate of prenatal consultations increase by 35% in 2 years.

Nowadays, Alain Nteff confided to the government daily paper, this application is used by 20,000 people in Cameroon. At a rate of 100 daily messages, these people receive advice from medical health personnel scattered in 34 health centres spread out in the regions of Adamaoua, the Centre, North-West, South-West and Extreme-North.

Before this award from the CTO, GiftedMom had already won the prize Anzisha in 2014, the prize for best African social entrepreneur from the MasterCard Foundation in the same year, then the prize for young African companies awarded at the New York Forum Africa (NYFA) in Libreville in 2015.

BRM