"(Business in Cameroon) - We must, in the first instance, win the challenge of generating a product of quality, which is a key element of effective marketing. It means only selling well fermented and correctly dried cocoa, top of the range cocoa, which will always find buyers, at fair price levels". This is how the Cameroonian Minister of Commerce, Luc Magloire Mbarga Atangana, summarised the objective of the tour that he had just completed in the cocoa production areas of the Centre, South, South-West and Littoral regions.
Indeed, during this field visit, this government member transferred 1800 cocoa bean dryers as well as storage warehouses to the cocoa producer groups, to help them improve the quality of their produce.
This government support, Minister Mbarga Atangana hoped, should help to cancel the discount of FCfa 200 per kilogram that Cameroonian cocoa is subjected to on the world market, due to its moisture content and smokey flavour.
BRM