(Business in Cameroon) - According to the tech-watch site, Ticmag.net, the French group, Orange, announced in a release on October 2, 2014 that it will be launching its Afrimarket cash-to-cash money transfer service in Cameroon and Mali in 2015 via its Orange money service.

The service enables direct payments from Europe for everyday purchases (food, school supplies…) for loved ones and relatives living in Africa. After the transaction, the beneficiary is informed by text message about the payment of the product and its availability for pick-up or delivery.

The Afrimarket service will be implemented in Cameroon and Mali following encouraging experiences in West-Africa, particularly in Cote d’Ivoire, Togo, Senegal and Benin - countries that all have large diasporas whose financial contributions are essential for the survival of family members and loved ones who have remained in Africa.