(Business in Cameroon) - Somdiaa group, the parent company of Société Sucrière du Cameroon (Sosucam) plans to optimize the commercial practices of all its subsidiaries.  

The group said, in an increasingly competitive business environment where markets and customers habits are constantly changing, there has been a need to improve and hone its customer-oriented approach based on an analysis, decision support and planning tool called “Sugar CRM”.

Thanks to a full-fledged project team, 9 subsidiaries, including Sosucam, are now equipped with the instrument. In addition, small-scale workshops placed in real-life situations are organized within the subsidiaries to identify and train teams on the use and the different functionalities of the multi-media tool (tablets and mobile).

“By the end of 2018/early 2019, all Somdiaa Group’s subsidiaries will have joined the Sugar CRM community”, the company said. Let’s note that Somdiaa operates 12 branches in Cameroon, Central African Republic, Congo, Gabon, Congo, and Côte d'Ivoire.

S.A