(Business in Cameroon) - Mineral water market in Cameroon is booming. Data from brewer Sabc showed that sales on this market reached 3.2 million hectoliters (320 million liters) in 2018.

Between December 2017 and December 2018, the water segment grew by 46.4% and in December 2018 alone, sales were up 16.7%. This strong performance is a result of the fierce competition on the mineral water market in Cameroon; a situation that has forced sector players to drop product prices since at least 3 months making it more accessible to even the most poorest households.

After several years of leadership of Tangui brand, produced by SEMC (controlled by Sabc), the arrival of Source du Pays in this market in 2016 has been a game-changer. With extremely attractive prices and the launch of the 10-liter packs, Source du Pays and its Supermont brand has taken market leadership from the SABC group's subsidiary.

After acquiring Nabco, which produces Opur mineral water brand, the company consolidated its leadership at the end of 2018, now controlling approximately 67% of the Cameroonian mineral water market.

BRM